Marketing automation is a necessary part of a successful marketing strategy. Marketing automation is the engine that drives data-informed, personalized marketing. It allows you to leverage what you know about your current client base, as well as find more clients like them.
What is Marketing Automation?
Marketing automation is the combination of content, technology and data used to deliver personalized marketing campaigns to your prospects.
Why Marketing Automation?
- Save time. When you automate your campaigns, you'll stop spending hours manually pushing out emails, posting to social and generating ads. The time saved can be utilized to focus on the things you're really passionate about (like analyzing your performance data).
- Score leads and prospects. One of the most underutilized features of marketing automation is using interaction to score leads and focus your efforts on converting quality leads when they're ready to buy, and let prospects to continue to engage on their terms.
- Leverage cross-channel marketing. Most marketing automation platforms (MAPs) integrate with other services, allowing you to push ads via social, send text (SMS) messages, or trigger automated email messages.
Ready to Get Started?
Which platform is right for you? If you need help deciding on the best MAP for your company, contact us and we'd be more than happy to consult with you and assist with onboarding your new platform.